What is Niacinamide? There’s a round of applause and there’s a standing ovation; in skincare land, Niacinamide, also known as Nicotinamide, has earned both. Skin-famously known as an essential active for ultimate skin health, and deservedly crowned the most researched type of Vitamin B (or to most of us, searched as Niacinamide Serum), Niacinamide is [...]